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Introducing Doms Proteinon

Introducing Doms Proteinon

This April, we’re rewriting the rules of celebration, bringing back a vintage tradition with a modern twist. Introducing Doms Proteinon – a new luxurious, nutritious and non-alcoholic way to celebrate your wins.

With 20g of protein in every glass, you can now toast to your achievements without compromise. Whether it’s celebrating a health goal or a personal milestone, no matter how big or small, we’re providing you with a smarter and healthier way to celebrate in 2025. 

Bubbles with benefits: A healthier way to celebrate 

The need for an alternative celebratory drink with benefits has never been in greater demand. Not only has the UK search demand for “alcohol-free champagne” surged by +147% in the past quarter, but demand for “protein champagne” specifically has skyrocketed by +580%.

That’s why we’ve created Doms Proteinon – for people who want a nutritious and luxurious way to celebrate life’s wins.

This gold-standard protein is infused with clear whey protein, essential amino acids, and electrolytes, refined with a sparkling finish. With protein also being an essential building block for dopamine, enjoying a refreshing glass or two will only enhance your mood, making your celebration even sweeter. We’ll cheers to that!

Fun fact – did you know, back in 1908, marathon runners also sipped bubbly mid-race to stay fuelled? With Doms Proteinon, some may say we’ve taken this tradition to the next level by providing a fizz that can actually provide you with some real health benefits. So, whatever the occasion, you can now raise a glass knowing you’re providing your body with the nutritional goodness it truly deserves. 

Launching on April 1st as a limited edition, we hope this premium protein bridges the gap for those wanting to prioritise their wellness without missing out on all the fun. 

Now that deserves a toast!