Protein Works Research

We don't just make multi-award-winning nutrition products - we study how people use them in their daily lives. This helps us understand exactly what our consumers want and need from their functional nutrition. 

Here in the Protein Works Research Hub, we publish original consumer studies drawn from thousands of real customers, covering usage habits, reported outcomes, motivations, and trends across the health & nutrition category. 

Data from real people who actually take our products. 
 

What We Research 

Real people. Real data. Every study published here is based on original consumer survey data collected directly from verified Protein Works customers. We publish the full methodology, sample sizes, and demographic breakdowns - so you can assess the findings for yourself. 

Our research covers: 

• Who is using functional nutrition products and why 
• How usage habits and motivations are shifting over time
• What outcomes consumers actually report - and where expectations aren't being met
• Emerging trends in areas like protein intake in older adults, the emerging use of creatine, and meal replacement behaviour

Latest Research

Our Methodology 

We take research integrity seriously. Every Protein Works Research study follows a consistent methodology: 

• Verified respondents - all participants are confirmed Protein Works customers who have purchased and used the relevant product 
• Transparent sample sizes - we publish full respondent counts and do not extrapolate from small samples
• Full demographic disclosure -  age & gender are reported for every study 
• No selective reporting - findings that challenge assumptions or show mixed results are included, not removed 
   

We believe credible research means showing the full picture. 

About Protein Works Research 

Protein Works was founded in 2012 with a single ambition: revolutionise the world of protein and nutrition; to create genuinely innovative products that offered consumers better value and market-leading flavours. More than a decade on, we've sold over 500 million shakes. 

Protein Works Research is the formal home of our consumer insight programme - an ongoing effort to understand how real people use nutrition products, what they experience, and where the category needs to do better. All studies are conducted independently of our commercial teams. 

Use Our Research

Our findings are available for editorial and media use. If you're a journalist, content creator, academic, or industry professional citing our data, please attribute findings as: "According to Protein Works Research (2026)" All we ask is that a link to the original study page is included where possible.