01. It all started with a dream to do nutrition better.
Protein Works is a multi-award-winning functional lifestyle nutrition brand born in 2012 with a simple belief: good nutrition should never mean compromising on quality or taste.
Our roots were in sports nutrition, where every gram mattered and people expected products to perform. That taught us to be obsessive about the details - to understand ingredients, refine formulations and keep pushing until we had a product we were genuinely proud to put our name on. And it taught us something else.
The best nutrition in the world is only useful if it adds value to your life. Most of us already know, broadly, how we want to eat. The harder part is making it happen.
On the morning when there’s no time for breakfast. Between meetings. When you get home late. When you want something that’s good for you, but you also want it to taste genuinely good. That’s why we’ve made flavour a science in its own right. Because the products that make a difference are the ones that you enjoy enough to reach for again tomorrow. And the day after that. It’s also why we’ve always believed you should expect more from us beyond the product.
From day one, we set out to deliver a level of customer care that could stand alongside the best experiences. That thinking has taken us a long way from where we started and why, to date, we've won over 50 awards, including in protein shakes, complete meals, vegan blens and customer service too. It's why we've sold more than half a billion Protein Works shakes have been sold and more than 2.5 million customers have chosen us. What began with protein shakes has grown into something much broader too: nutrition for more people, more needs and more moments in everyday life.
Why Protein Works?
- Over 550 million shakes sold
- Over 2.5 million customers
- £10M vertically integrated HQ
- Winner of 50+ awards
- Over 13 years of innovation
- Global reach
02. Good nutrition has to fit into real life.
Most of us know the basics of looking after ourselves. Eat well. Get enough protein. Drink enough water. The challenge is making those things happen consistently when life is already full.
Mornings are rushed. Meetings run over. Lunch gets squeezed into ten minutes and the good intentions we start the day with don’t always survive it. At Protein Works, we don’t believe better nutrition should depend on having a perfectly planned life.
Protein Works exists to make it easier to get the nutrition you need into the one you actually have. Nutrition that fits around your life, rather than asking you to change your life to fit around it. That’s how we deliver on our mission: to help people live healthier & happier lives through the power of nutrition.
03. Healthy living shouldn’t be hard.
Knowing how we want to look after ourselves is one thing. Making it happen, every day, is another. Protein Works exists to make healthier choices easier to make, easier to enjoy and easier to keep, with great-tasting nutrition designed around real lives. We’re here for the mornings when there’s no time for breakfast.
The afternoon when energy disappears, or the water bottle that somehow makes it to the end of the day still full. For all the moments when good intentions have to compete with everything else life throws at us.
We don’t believe eating well should depend on having more time, more headspace or a perfectly planned routine. It should work on an ordinary Tuesday, when you’re busy, hungry and thinking about ten other things. That’s why we’re so passionate about creating nutrition that fits into those moments. Easy meals when time is short. Great-tasting nutrition because enjoyment matters. Products made to fit into your life, rather than asking you to rearrange your life around it.
04. Innovation with a job to do.
Every product we craft should solve something for you: It should make nutrition more convenient, make a healthy habit easier to keep, deliver more from a formulation, give you taste you genuinely enjoy, and a choice that fits your needs and budget. It’s why we keep testing and learning. It’s why we’re steadfastly committed to continually improving everything we do.
Our BLACK, GOLD and PLATINUM Innovation ranges offer different formulations, functionality and levels of innovation. PLATINUM will always be our most cutting-edge option. But that doesn’t mean it will always be the best option for you. Because ‘best’ depends on what you need from your nutrition.
That might be BLACK, GOLD or PLATINUM. Our job is to keep innovating across every level, so you can find the nutrition that works best for you.
05. Innovation with purpose.
A product can look brilliant on paper. The perfect ingredients. The perfect nutritional profile. All the right numbers. But if it doesn’t taste good, you can’t afford to keep buying it, or it simply doesn’t earn a place in your everyday routine, what does any of that really matter?
That’s why we think beyond what goes into a product to what makes people come back to it. Because the real measure of good nutrition isn’t how perfect it looks on paper. It’s whether it becomes part of your everyday routine for long enough to make a difference.
06. Made by us. Challenged by experts. Verified by evidence. Proven by you.
You should be able to trust the nutrition you put into your body, and the people behind it. That trust starts with how we make our products. At PW, we make them ourselves, right here at our state-of-the-art HQ, PW Campus.
From the formulas we build and the ingredients we select, to the products we blend, and manufacture. Doing it all in-house for you gives us greater control over what we make and allows us to keep our standards unwaveringly high, no matter what. But trust should go further than what a brand says about itself.
We're also passionate about building strong evidence base around what we make. That means putting our formulations under greater scrutiny, bringing in independent research and qualified experts, and learning from the millions of people already using our products.
07. Made for more than one kind of healthy.
We don’t believe there’s one right way to be healthy. Health is personal. We’re not here to prescribe the perfect routine, tell you what your goals should be or hold you to somebody else’s idea of healthy.
What you need from nutrition will change with your body, your age, your priorities and your life. And then it will probably change again. We’re here to give you better ways to look after yourself, whatever that looks like on your own personal journey.
Fourteen years in, we’re still as curious about what nutrition could do as we were at the beginning. Finding better ways to meet your needs and making the things you already love even better. Listening to you, following the science and putting both to work in what we make next.
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