We recently partnered with Tesla to explore a topic that’s on everyone’s radar right now: wellness. But not just in the traditional sense of workouts, supplements, or meal plans. We wanted to dig deeper. To ask what wellness really means today. How are people redefining it for themselves? And why are so many brands, including us, leaning into it in new and meaningful ways?
At Protein Works, we’ve always believed that wellness should be seamlessly built into everyday life. Into how we move, eat, rest, and connect. How we balance between energy and rest, performance and pause, ambition and ease.
More and more, wellness is becoming integrated into the world around us. From homes that help us sleep better, to tech that keeps us mindful, to commutes that can feel restorative rather than stressful, we’re seeing the shift towards living well.
That’s why we teamed up with Tesla to explore how innovation and design can turn even the most ordinary routines into moments of calm, focus and recharge. Together, we invited a select group of creators from our community to experience that idea firsthand by taking time to drive, reset, and refuel with some of our Protein Works favourites along the way. We wanted to see how innovative design can change the way in which you fuel your body and space for stillness in a busy world.
We see the future of wellness as something deeply human and wellness as something that supports how you want to feel and empowers you to intentionally focus and stay grounded. That’s exactly what this collaboration celebrates: innovation with intention, movement with meaning, and a shared belief that wellbeing should be as effortless as it is powerful.
The future of wellness is here, and it’s built, one thoughtful habit at a time.
