What is Whey Protein 360?
Whey Protein 360 is our best-selling protein shake and has been a core part of our range since 2016.
Over the years, our team of expert nutritionists have innovated and improved the Whey Protein 360 formula inline with real-time feedback from our community. Everything from nutritional density, ingredient quality, efficacy and taste has been crafted with our customers in mind.
The range comes in three tiers: BLACK Innovation™, GOLD Innovation™ and PLATINUM Innovation™. Each tier builds on the last, adding more protein, more micronutrients, and more active ingredients. All three share the same commitment to premium-grade ingredients, a complete amino acid profile including all 9 essential amino acids, and no added sugar.
Whey Protein 360 - GOLD Innovation™ is a nutritionally dense protein shake, while Whey Protein 360 - PLATINUM Innovation™ is the most nutritionally complete option in the range.
Black vs Gold vs Platinum
Whey Protein 360. | BLACK Innovation | GOLD Innovation | PLATINUM Innovation |
|---|---|---|---|
Premium grade protein shake using proven ingredients and classic formula. | Advanced protein shake formula with enhanced health benefits & active ingredients. | The pinnacle of proteins packed with active ingredients and nutritionally complete. | |
Best Price | Best Value | Best Rated | |
Price per serving (from) | £0.49 | £0.75 | £0.90 |
Protein per serving (g) | 18 | 20 | 24 |
Protein sources | 3 | 3 | 4 |
Calories per serving (from kCal) | 109 | 110 | 125 |
Vitamins & minerals | 0 | 12 | 26 |
Approved health benefits | 3 | 87 | 166 |
Flavours | 5 | 8 | 12 |
Premium flavours | 0 | 2 | 5 |
Premium grade proteins | |||
Digestive enzymes | |||
GLP-1 friendly | |||
Electrolytes | |||
Probiotics | |||
Omega 3 | |||
Whey Protein 360 BLACK Innovation™
Whey Protein 360 - BLACK is the entry point into the Whey Protein 360 range.
It delivers 18g of premium-grade protein per serving from a tri-blend of protein sources, with a complete amino acid profile including all 9 essential amino acids. No added sugar. No unnecessary complexity.
Whey Protein 360 - BLACK is straightforward, high-quality and exceptional value. Available in 5 great tasting flavours.
What this innovation level does not include: vitamins and minerals, DigeZyme®, electrolytes, probiotics or Omega 3. Those come with the more nutrient dense innovation levels, GOLD and PLATINUM.
Whey Protein 360 - BLACK is a good fit if you:
- Want a high-quality protein shake at an accessible price point
- Prefer a straightforward formula without additional active ingredients
- Already take a separate multivitamin or are not focused on micronutrient intake
Whey Protein 360 GOLD Innovation™
Whey Protein 360 - GOLD is the best value protein shake in the Whey Protein 360 range. It delivers 20g of protein per serving - 10% more than the BLACK innovation - from a tri-blend of protein sources, fortified with 12 vitamins and minerals and DigeZyme®, the multi-enzyme complex included to support the breakdown and absorption of key macronutrients including protein.
Whey Protein 360 - GOLD also includes electrolytes - specifically Sodium, Potassium and Magnesium, each at ≥15% of the Nutrient Reference Value (NRV) per serving - making it a more nutritionally dense option than BLACK across both macros and micros.
With 87 EU-approved, science-backed health benefits per shake - including support for muscle function*, immune support*, reduced fatigue* and digestive support* - the GOLD innovation is designed for people who want their protein shake to do more than just provide protein.
Available in 8 great tasting flavours, including 2 Premium Flavours™.
The upgrade from BLACK to GOLD means:
- 10% more protein per serving (20g vs 18g)
- 12 vitamins and minerals added
- DigeZyme® for macronutrient breakdown and absorption support
- Electrolytes: Sodium, Potassium and Magnesium at ≥15% NRV
- 87 EU-approved health benefits
- 8 flavours including access to Premium Flavours™
Whey Protein 360 - GOLD is a good fit if you:
- Want a nutritionally dense everyday protein shake
- Care about micronutrient intake as part of a balanced diet
- Want digestive support alongside your protein
- Are looking for a wider flavour range
Whey Protein 360 - PLATINUM Innovation™
Whey Protein 360 - PLATINUM is the most advanced protein shake we've ever made here at Protein Works.
It delivers 24g of protein per serving - 20% more than GOLD - from a quad-blend of four protein sources including whey isolate. Alongside that comes 26 vitamins and minerals, DigeZyme®, probiotics, Omega 3, and electrolytes. For more information, check out our guides on why you might want probiotics and Omega 3 in your protein shake.
Whey Protien 360 - PLATINUM includes 10.5 million CFU probiotics per serving, alongside Omega 3 in the form of alpha-linolenic acid (ALA). With 166 EU-approved, science-backed health benefits per shake - nearly double GOLD - the PLATINUM innovation's health benefits include: muscle function*, immune support*, reduced fatigue*, heart health*, digestive support*, and hair, skin and nails*.
Available in 12 great tasting flavours including 4 Premium Flavours™.
The upgrade from GOLD to PLATINUM means:
- 20% more protein per serving (24g vs 20g)
- A 4th protein source - whey isolate - added to the blend
- 26 vitamins and minerals (double GOLD's 12)
- Probiotics: 10.5 million CFU per serving
- Omega 3 (ALA) for heart health support
- 166 EU-approved health benefits (vs 87 in GOLD)
- 12 flavours including 4 Premium Flavours™
Whey Protein 360 - PLATINUM is a good fit if you:
- Want the most nutritionally complete protein shake available
- Are looking for probiotics and gut health support alongside your protein
- Want Omega 3 without taking a separate supplement
- Want access to the widest flavour range including Premium Flavours™
- Are focused on maximising the nutritional value of every shake
Frequently asked questions.
Whey Protein 360 - PLATINUM contains 4g more protein per serving (24g vs 20g), double the vitamins and minerals (26 vs 12), probiotics at 10.5 million CFU per serving, Omega 3 (ALA), and nearly double the EU-approved health benefits (166 vs 87).
Whey Protein 360 - GOLD does not contain probiotics or Omega 3, while both contain DigeZyme® and electrolytes.
Yes. Whey Protein 360 PLATINUM Innovation™ contains 10.5 million CFU probiotics per serving, alongside 24g protein, 26 vitamins and minerals, DigeZyme®, Omega 3 and electrolytes.
Compared to BLACK, Whey Protein 360 - GOLD adds 12 vitamins and minerals, DigeZyme® for macronutrient absorption support, electrolytes, 87 EU-approved health benefits, and 3 additional flavour options. For most people looking for a nutritionally dense everyday protein shake, GOLD is the stronger option.
Whey Protein 360 - PLATINUM has the most flavours: 12 in total, including 4 Premium Flavours™.
Whey Protein 360 - GOLD has 8 flavours including 2 Premium Flavours™.
Whey Protein 360 - BLACK has 5 flavours.
DigeZyme® is a multi-enzyme complex included in Whey Protein 360 GOLD and PLATINUM to support the breakdown and absorption of key macronutrients including protein. It is not present in the BLACK Innovation. Read more on why digestive enzymes matter here.
Yes. All three tiers are low sugar, low fat protein shakes developed to be part of a balanced diet and healthy lifestyle.
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