Happy Christmas You Legends!
Here we are again! It doesn’t seem two minutes since we sent our last Christmas message and at the same time, launched our new branding. The reaction has been unbelievable and we've been stoked in 2018 reading your feedback. The year has gone so fast - time clearly flies when you’re bakin’, shakin’ and innovatin’!
First off, I want to say thank you to all of our customers today – a few weeks ago we celebrated our 6th birthday and today we celebrate our 6th Christmas – none of that is possible without such a loyal and awesome tribe. Thanks for being in for the journey! We’ve worked our socks off to have you buzzing this year with product innovations, incredible deals, new partnerships and much more! We officially launched our own in house Nuttery, to complement our legendary Protein Bakery, and it saw the launch of our fastest selling nut butter of all time – Loaded Nuts! In the Summer, we launched Protein Crunkies - an energy bar high in protein and expanded our much acclaimed Vegan Range. We also developed a new range of pre-workouts using cutting-edge ingredients and thinking. Just a little insight into why it’s been one hell of a 12 months!
So now let’s take some time out, indulge (on nut butters) then we’re back with a bang from Boxing Day with killer deals and new innovations to kick start your 2019 … a year set to be the biggest you’ve seen from us…
Sports Nutrition Is Booming!
And you’re in the right place! I am happy to say that the sports nutrition sector continues to grow in popularity not just in the UK and not just in Europe, but literally all around the world. In 2018, we've seen the TPW customer base rocket and the brand available in more countries around the world than ever before. We are proud to be a part of helping people achieve their fitness goals: lose weight, build muscle, tone up, feel better about themselves.
Our range of high protein, low sugar snacks straight outta our very own Protein Bakery show what's possible when you don't just take the easy route to product innovation in snacking. We don't look to find another way to create a sugar-heavy limited edition bar, instead we strive constantly to achieve even better nutritionals and better tasting snacks - watch out in January 2019 for some new innovations that will redefine the landscape once more.
And in an industry that is booming, it’s more important than ever that we stick to our values. Whilst we see old and new brands fling out fast, stack it high, sell it cheap products, we remain committed to investing in the development of superior products. Nutritional quality & availability along with flavour & texture are at the heart land of what we do. Because of that, this year we've absolutely smashed the competition out of the park with our Vegan Protein Shake range. Another example of how big corporate brands fail to grasp the fast-changing demands of customers and how we are able to not only create at speed, but deliver big on taste and quality. I love this about the team at TPW. We just love taking on challenges, especially the ones when we're told it's not possible or it's already as good as it gets. Nah, we don't listen to that kinda talk.
So whether a turkey or a nut roast, a smoothie or a cocktail, we'll be waiting for you on the other side. Ready to stand shoulder to shoulder and to help you achieve the best version of yourself in 2019. No gimmicks, no bull, no 24 hour solutions. Just solid science-based nutrition and honestly priced premium quality products.
From everyone at TPW Towers, we hope you enjoy your Christmas and wish you a Happy New Year. Best, MC Founder & CEO PS. Slip in a session or two over the festive period if you can, it will be worth it!