The people behind the award-winning products.
Protein Works is built by people who care about helping people live happier and healthier lives through the power of nutrition.
During our 13+ years in the nutrition space we’ve learnt that to create an award-winning product range, you need a team of experts and relentlessly passionate people.
There’s a reason Protein Works was named one of the best places to work by The Times in 2025.
Get to know some of us:
Mark Coxhead - Founder
Mark founded Protein Works in 2012 with a clear goal: to revolutionise the world of protein and nutrition; to create genuinely innovative products that offered consumers better value and market-leading flavours.
The philosophy from day one was simple: uncompromising quality, superior taste and quality, and an un-rivalled focus on the customer. That meant building a vertically integrated business that did everything in-house, rather than taking the easier route of outsourcing manufacturing and calling it a brand.
Laura Keir - Chief Executive Officer
Laura joined Protein Works in 2016 as Marketing Director, bringing with her an infectious energy and a level of digital expertise that, in founder Mark Coxhead's words, "blew me away". She became CMO, then Managing Director, then CEO in January 2024.
Under Laura's leadership, Protein Works has delivered five consecutive years of double-digit growth, moved into a brand new £10 million purpose-built campus, and established itself as one of the UK's most trusted functional food brands.
Laura is recognised as one of the UK's Top 50 Most Ambitious Business Leaders (LDC Top 50 Awards, 2024), has spoken on BBC Radio 5 Live and Radio 4's Today programme, and has appeared on stage alongside some of the UK's most respected business figures.
Her approach to running the business is the same now as when she joined over a decade ago - customer first & innovate the best products, faster than anyone else.
Under Laura’s leadership, Protein Works has grown into one of the UK's fastest-growing food and beverage businesses - 10 consecutive years of growth, revenues past £50 million, and a customer base of over 2.5 million people who keep coming back.
Kyle Crowley - Chief Product Officer
Kyle joined Protein Works in 2018, when we were a business of just 92 people, and now leads product strategy and innovation at Protein Works - which means he is responsible for what goes into every product we make, alongside our team of nutrition experts and food scientists.
He has spearheaded the focus on manufacturing quality and capability, overseeing the £2 million investment in powder blending technology and research labs at the PW Campus.
Kyle's approach to product development is built around the 360 Innovation framework. This means looking at the full picture of ingredient quality, bioavailability, taste, and real-life situations rather than simply hitting headline numbers on a label.
As Kyle and his team are continuously reviewing the scientific research and testing out new ingredients, nothing is added into our products unless the data is there to support it.
Anna Sward - Brand Director
Anna, Brand Director, joined Protein Works in 2021, bringing with her a rare combination of deep nutritional expertise, product creativity, and a loyal global following built over more than a decade in the industry.
Known to many as the founder of Protein Pow, one of the most influential healthy recipe platforms, Anna built her reputation by making functional nutrition both accessible and genuinely enjoyable.
She is also the author of multiple protein cookbooks, published and distributed internationally, further establishing her as a trusted voice in the space.
Her work has inspired millions of people to rethink how protein can fit into everyday life as part of better, more enjoyable, and more balanced eating.
At Protein Works, Anna leads brand direction, shaping the evolution of the company’s product portfolio, positioning, and storytelling to build a cohesive global brand. She focuses on connecting the brand and its products to everyday life, ensuring functional nutrition is presented in a way that is both relevant and compelling for modern consumers.
The wider team
Behind the names above sits a team of over 120 people across product development, food science, manufacturing, technology, logistics, marketing, and customer experience - all based in the UK, all working from the same campus.
Want to find out more about Protein Works?
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