If You Don’t Know, Now You Know… This is Protein Works
Rewind to 12th December 2012. Out of a freezing cold office (because we couldn’t afford heating back then!), our founders huddled round a couple of computer screens. This was the moment. After a year of working round the clock and a lifetime of tempering the thirst to create a world-class brand, we pressed LAUNCH. That was the moment Protein Works website went live to the globe.
It’s not an overly fancy story, we know. There’re no garages worked out of, no office in the Bay Area to talk up. But fancy isn’t in our DNA, innovation is. With the idea to rock the very foundations of a sports nutrition industry that had become complacent, we set out to create an online sports nutrition brand that put pure quality & wow service before lowest possible price. With that vision and all it entails; we knew we’d be the underdogs from the very beginning. But you know what? We love that.
Fast forward almost 8 years and the journey from humble Cheshire beginnings, to over 1 million orders shipped globally may be in the bag, but our future is just beginning…
At our very core we believe in innovation in everything we touch. It’s engrained in our product range, in our people and in our proposition.
So of course, it follows naturally that we believe in an in-house approach to everything. We purposely put the talent and expertise that our business thrives on in the sole care of ourselves and our team. In short, we don’t ‘do’ agencies, and we categorically believe that if there’s a solution to be had – our team are the best ones to devise and deliver it. As such, TPW is an entrepreneurial place that values those people who want to make a dent, don’t want to be held back & don’t do politics. Our people are bored with ‘corporate’, are positively impatient & passionate self-learners. The culture is fast paced, supportive, and audacious.
The way our business is built and what we’re capable of, reflects that mindset.
At our Cheshire based HQ we handle the full business mix - a vast facility over two sites and over 75,000 square feet. On one site you’ll find everything from our Operations Department, including Finance & Customer Experience to Fulfilment and Warehousing, On the second site, you’ve got the engine room of Manufacturing, Product Development, Technology and Digital Marketing teams. Our award-winning Sales & Marketing Team handle the full Performance Marketing mix, Brand Management, Design, Customer Experience, Content Creation, SEO and CRO and Trading. Is it a squeeze? Sure. But only when it comes to knowledge base! We do this on purpose because we believe that our business is best when it collaborates and moves as one. It’s super charges personal and business growth.
Opportunities Like This Don’t Come Often…
This is your chance get on board! Heading up our UK & EU Partnerships an Affiliates channel, you will be integral in the next fast growth phase of the business as we deliver to an ambitious 5-year plan. This period will see Performance Marketing & Tech investment as key to our success. Work with like-minded, passionate people, handle your own budget internationally, have the autonomy normal people would be scared of, whilst enjoying flexible working, in a market that is buzzing, in offices purposely located out of the jammed city centre, in the suburbs of the northern digital hub.
Working closely with the CMO who’s over 12 years digital retail experience & 4 years’ experience at the brand running each element of the mix you’re about to take over and grow, you’ll take the lead on all partnerships and affiliate activity, making it your own, driving performance and implementing an innovative strategy, knowing you have the support and coaching to be a success.
Put clearly, we’re on a mission to discover talent who can come in to our team and deliver from day one. We’re looking to enhance our internal expertise and the speed of execution. This is a VIP role and will play a key and prominent part in delivering to plan.
In short, we’re offering seats on the rocket ship right now and are buzzing about our future journey with new talent adding fuel to the fire!
The Role: UK & EU Partnerships & Affiliate Manager
This is a reimagined role within our team, as we wave bye to one of our home-grown talents who’s crafted the channel so far, and welcome new talent into the business who’s looking to take things to the next level. The role is key to our business for three primary reasons;
1. To ignite Partnerships as a new, consistent and growth channel for our business in UK & EU
2. To truly innovate in the digital marketing space, in order to amplify our brand and maximise ROI
3.To outgrow the market within the affiliate space and develop a very strong EU affiliate base
Reporting into our Head of Performance UK & EU, with every day access to the CMO and MD, you’ll be solely responsible acquiring our customers in the UK and Europe and growing our business through brand partnerships and the affiliate network. You’ll be targeted to do this as efficiently as possible for the business and as impactfully as possible for our customers. As such you’ll be challenged to manage your commercials and our brand in all aspects of your role.
You’ll come in to full mix marketing team, all sitting together and working as one. As part of the performance section in that team you’ll work closely within a group of 6, known as the ‘The Spend Centre’ within the wider Marketing Team. You’ll be flanked by a Trading team, who specialise in the management of our on-site performance and what we call the ‘Revenue Centre’ of the business. The two teams, not yet 100% complete, will transform the way we’re able to drive and develop our people and delivery our continued growth plans.
As a focused Digital Channel specialist, you’ll be solely responsible for driving growth within your channel in the UK and our European business where we proactively trade in key countries like France, Germany, Italy, Spain and Ireland.
You’ll be targeted to deliver real time, short term and long-term objectives. Through commercial mindset backed up by your incredible ability to build lasting relationships at speed, you’ll look to improve on results month on month as you take bigger piece of the market share as your channel evolves. You’ll look to consistently deliver ROI, manage A:R and improve CPAs as core metrics and you’ll naturally challenge these for yourself and the wider team in order to effectively manage budget allocation and drive a profitable and impactful marketing mix.
Whilst you’ll be a number and target driven person, your understanding of brand management and focus on the customer will be a key driver in the way you manage our brand proposition with integrity and passionate focus on the customers perception and experience.
Immediate Responsibilities and Hot Projects
Plot, Plan and Deliver on the following
1. A hit list of brand partners for the UK & EU along with an execution plan, KPIs and strategy
2. An overhaul of our UK affiliate channel spotting key opportunities to grow and gain efficiencies
3. A tactical affiliate action plan for our EU affiliate channel focused on short term wins to drive growth
4. A longer-term action plan and strategy for our EU affiliate channel
5. An activation plan for our influencers to drive their impact and earnings through commissions
The Things You’ll Nail As Standard
1. Constant management & delivery of key performance targets within your two channels
2. Roll out of agreed strategy in your channels
3. Real time monitoring of channel performance, co-ordinating with trading teams to deliver to target
4. Management of budgets optimising activity to drive profitable growth
5. Constant identification of new areas of opportunity, conducting trails and driving growth
6. Maintenance and improvements of relationships with AWIN and our affiliate network in UK & EU
7.Maintenance and improvement of our relationship with UNiDAYS managing profitable growth in the channel
8. People management – although this role doesn’t yet have a direct report you will manage all internal relationships as a priority so you have the backing and support of the business when you need it
9. Supporting our trading team by working closely to ensure there’s cohesion between off site and on-site marketing and a gold standard journey for our customers
10. You have excellent interpersonal skills, and you are able to clearly communicate complex topics in simple terms, to a variety of audiences
11. You are a highly motivated self-starter with a flexible, can-do attitude
12. You are an uncommonly fast-learner
13. You place a high value on delivering business impact
14.You aren’t a 9-5er, you want a job done and you’re passionate enough to take it home
Non-Negotiables
1. Execution of big brand partnerships
2. Management of influencers
We Think This Type of Person Would Kill the Role!
1. An affiliate native and specialist looking for a broader role
2.A natural hustler, negotiator and salesman/woman
3. A senior affiliate manager looking for more variety and responsibility
4. An excellent commercial leader looking for a new challenge
5. Someone looking to unleash their digital marketing expertise and demolish a target
