PIONEERING A PREMIER LEAGUE FIRST
We are proud to announce a ground-breaking collaboration between THE PROTEIN WORKS™ and EVERTON FOOTBALL CLUB for the 2013/14 football season.
For the first time in the history of The Premier League, and in line with our commitment to sports nutrition innovation, Everton Football Club's entire first team squad will be supplied with bespoke sports nutrition formulas developed by THE PROTEIN WORKS™.
The custom made formulas follow a unique collaboration between TPW™ and Everton to personalise player nutrition in synergy with training and recovery programmes at Finch Farm. The end result is pioneering post recovery formulas designed to aid recovery post training and post match to meet the intense and exacting demands of Everton's elite first team squad.
Each one incorporates the very latest cutting-edge research, finest quality ingredients and natural flavours, formulated and manufactured at TPW™ Towers exclusively for the Blues.
With the start of probably the most competitive Premier League season yet, Everton have spent the summer of 2013 looking at all areas of player performance to understand where they could possibly gain a competitive edge. After initial discussions with us here at TPW™, it became clear that the unique demands placed on an elite Premier League footballer week in week out required a revolutionary and bespoke approach to supplementation.
With an emphasis on speed, power and endurance, every single component of fitness is tested to the limit during training sessions. The result is an emphasis on fast recovery in order to build on fitness levels day after day. A post training recovery formula was required to do just that, enhancing recovery, supporting the immune system and replenishing the body's energy systems to ensure each player can sustain a high level of conditioning, prevent over-training and continue to improve session after session.
The next challenge for us at TPW™ was to assess needs of the players immediately following match day. This is because during a 90 minute game players are literally required to work flat-out to the point of exhaustion. As a result, oxygen usage sky rockets resulting in lactic acid accumulation in the muscles, which in turn causes your body to pull alkaline reserves from bones.
Furthermore, ATP stores are diminished, glycogen levels are depleted and the immune system becomes suppressed. All in all, the body has a lot to cope with which is why the players required a post match recovery formula that served to combat all of these, enhance recovery and ultimately ensure they are physically ready for the following fixture.
Our experts have spent the summer working closely with Everton Football Club to develop the very latest cutting-edge recovery formulas, tailor-made exclusively to meet the demanding needs of the Everton first team.
Working to a tight deadline, the project involved a high level of complexity and speed to not only develop a cutting-edge formula, but also to manufacture and supply to Everton in time for pre-season training.
As with all TPW™ products, we use only premium grade ingredients, proven research and a zero tolerance on thickeners and fillers. The purity of the supplements we formulate and produce in-house, combined with our innovative approach to customisation offered Everton something unique and ground-breaking.
Head of R&D at TPW™ Nick Smith explains more about the collaboration, "The whole process has been very complex and technically demanding, but credit must be given to Everton's conditioning team who have demanded excellence. The Club's motto Nil Satis Nisi Optimum, which means nothing but the best is good enough, was definitely at the forefront of all our minds on this ground-breaking project. To help pioneer a 'first' in English football has been amazing."
As well as having to deliver in terms of performance, each recovery formula was required by Everton in a convenient format for the players to consume post training and post match. Not only that, the products had to have exceptional taste.
To meet all these objectives, we developed our brand new i-SHAKE™ single shot recovery system, and infused each formula with our innovative natural flavours.
The players were key to the overall development so we incorporated taste testing sessions into the overall R&D programme. This collaborative approach has meant there has been zero compromise throughout the project and the Everton players can actually look forward to their recovery shake, as well as benefiting from their exceptional nutritional value.
We also partnered with HFL under the INFORMED SPORT® programme on the project to ensure the formulas have all been batch tested for WADA banned substances. This ultimate level of testing gives complete peace of mind to Everton players and coaching team that each and every recovery formula is 100% natural and safe.
The result of all this intensive development is a Premier League first! Two cutting-edge, innovative recovery formulas designed specifically for Everton Football Club: the TPW™ Post Training Recovery Formula and the TPW™ Post Match Recovery Formula.
The TPW™ i-SHAKE™ with its rapid repair and recovery system has been designed to cater for the player's needs during the key nutrient window post training. Immediately following training there's a huge emphasis placed on recovery, but equally it's about providing the players' with everything their bodies need to repair to ensure they can be loaded above their habitual level once again during training the next day.
Essentially it's about recovery whilst at the same time supplementing a progressive training protocol. This is why every customised formula the player's receive contains TPW™'s unique premium grade whey protein, made solely with all naturals colours and flavours and no thickeners or fillers, combined with a brand new multi-source carbohydrate blend, latest digestive technology and a number of active ingredients proven to aid muscle growth and repair.
The TPW™ Post Match Recovery Formula has been comprehensively designed to provide the player's body with everything it needs during the critical nutrient window that follows a 90 minute match. Sports science journals are all in agreement that the nutritional requirements of players following a match are very different to those following training.
With less of an emphasis on supplementing a progressive training protocol, each shake needs to enhance the entire recovery process and prevent physical exhaustion. Once again we developed a formula using TPW™ premium grade whey protein combined with a specially designed multi-source carbohydrate blend to ensure all the players macronutrient needs are met post workout. In addition to this, the amino acid profile of each formula has been scientifically engineered to optimise the entire recovery process and digestive enzyme technology has been applied to further improve the absorption of the active ingredients.
Head of Sport Science and Conditioning, Steve Tashjian has already implemented the recovery formulas into the team's pre-season intensive training programme and the initial results are very impressive. He added, “THE PROTEIN WORKS™ are at the forefront of innovation right now in sports nutrition and are able to provide high quality products with bespoke formulations. What is even more important to us is that every product we have developed with THE PROTEIN WORKS™ is chemical free. They are totally “clean” products free from preservatives. The collaborative approach has worked really well and we now have two unique recovery drinks - one for the nutrient window after training and one for the nutrient window following a match.”.
For further information please read the Official Press Release.